For too long, the fashion industry has overlooked the needs of midsize women, leaving a gap between straight sizes and plus sizes. As a brand rooted in inclusivity, Sisu believes that fashion should empower all women, regardless of their size. We recognize the importance of creating pieces that celebrate the diversity of body shapes and sizes, and we are committed to filling that gap by offering timeless, versatile, and high-quality clothing that fits and flatters midsize women. Here’s why the midsize market matters and how Sisu is championing inclusivity in fashion.
- The Forgotten Middle: Why Midsize Women Have Been Overlooked
In the fashion industry, sizing has often been polarized, with straight sizes and plus sizes getting the most attention. This has left midsize women (typically size 10-14) with limited options, leading to frustration and a lack of representation. Many brands don’t design with midsize bodies in mind, resulting in clothes that don’t fit properly or fail to flatter.
At Sisu, we see midsize women as a crucial part of the fashion landscape. Our goal is to create designs that honor their unique proportions and celebrate their curves without sacrificing comfort or style.
Takeaway: Midsize women deserve clothing that not only fits but makes them feel empowered and confident.
- Why Fit Matters: Designing for Real Bodies
When designing our pieces, we focus on how clothing will move and fit a woman’s body in the real world. Midsize women face common challenges—clothing that is either too tight in certain areas or too loose in others. At Sisu, we prioritize fit and technical design to ensure that every woman feels supported and comfortable in our pieces.
From the stretch fabrics of our Tenacity Pants to the tailored yet forgiving silhouette of the Taylor Reversible Dress, we ensure that every piece is crafted to enhance and celebrate the body’s natural shape.
Takeaway: The right fit is more than just a size—it’s about feeling confident in your skin.
- Timeless and Versatile Fashion for All Sizes
One of our core values at Sisu is to create pieces that are timeless and versatile, ensuring that they can be worn across different seasons and occasions. Midsize women, just like everyone else, deserve clothing that transitions from day to night, from work to weekend. Our capsule wardrobe approach means that fewer, higher-quality items can provide endless styling possibilities—especially important for women who want to simplify their wardrobes and focus on investing in pieces that truly work for them.
Our designs, such as the Virgo Top and the Destiny Blazer, are made with versatility in mind. These pieces can be styled to suit a wide variety of occasions and will make any midsize woman feel confident and chic.
Takeaway: Every woman should have access to versatile, timeless pieces that help simplify her wardrobe without sacrificing style.
- Empowering Women of All Sizes Through Thoughtful Design
At Sisu, we are dedicated to empowering women through fashion that fits, flatters, and feels good to wear. Midsize women have unique needs, and our design process is tailored to meet those needs. We engage with focus groups, listen to feedback, and conduct wear testing to ensure that our pieces are functional, comfortable, and stylish for all body types.
We believe that fashion should empower women—not make them feel excluded. By prioritizing thoughtful design and inclusivity, we aim to create a community where every woman, regardless of her size, feels celebrated.
Takeaway: Inclusivity and thoughtful design are at the core of Sisu’s mission, ensuring that all women feel seen and valued.
- Sisu’s Commitment to Size Inclusivity Moving Forward
As we continue to grow, our commitment to the midsize market and size inclusivity remains stronger than ever. We are constantly working to expand our size range and refine our designs so that every woman feels her best when she wears Sisu. From our focus on flattering fits to sustainable fabric choices, everything we do is designed to empower women and make them feel confident in their wardrobe.
Whether you’re a size 2 or a size 14, Sisu is here to provide pieces that help you embrace your unique shape, own your style, and feel unstoppable.
Takeaway: Sisu is committed to designing with all women in mind, ensuring that every piece helps you look and feel your best.
At Sisu, we believe that every woman deserves clothing that empowers her to feel confident and beautiful—regardless of her size. The midsize market is often overlooked, but we are determined to change that by providing thoughtfully designed, versatile pieces that fit and flatter all body types. Join us in celebrating body diversity and embracing your unique style with Sisu.
Ready to experience the Sisu difference? Explore our collection and discover timeless, versatile pieces made to celebrate your unique body and style.
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